“This copy is well written, you’re very good at selling highly technical John.”
— Drayton Bird
Legendary Master Marketer, Vice Chairman & Creative Director Worldwide, Ogilvy & Mather Direct
John Emmanuel
B2B Sales Enablement Copywriter
I write battlecards, call scripts, and sales emails that help B2B teams sell technical products and close more deals.
I Specialize in Technical B2B Sales Copy
If your sales team is selling complex products—healthcare equipment, dental technology, SaaS platforms, industrial solutions—I can help.
I write the sales enablement materials your team needs to explain technical features, handle objections, and close more deals:
- Battlecards – Quick-reference guides that position your product against competitors
- Call Scripts – Conversation frameworks for cold calls and discovery meetings
- Sales Emails – Outreach sequences that book meetings and move deals forward
- Sales Decks – Presentations that tell your product story clearly
- One-Pagers – Compelling product overviews for busy buyers
Why technical companies work with me:
My background in healthcare (sports rehabilitation, NHS) gives me deep understanding of technical industries. I know how to translate complex features into clear benefits that resonate with buyers.
Drayton Bird—protégé of David Ogilvy—said I’m “very good at selling highly technical.” That’s exactly what I do.
Portfolio
About Me
My background uniquely positions me to help technical companies sell better:
Healthcare Expertise – Spent years as a sports rehabilitation specialist, working in the NHS and with athletes. I understand complex medical concepts and how to communicate them clearly to different audiences.
Direct Response Training – Studied sales copywriting under top practitioners. Received personal feedback from Drayton Bird (Vice Chairman, Ogilvy & Mather Direct), who praised my ability to “sell highly technical” products.
B2B Focus – I work exclusively with B2B companies selling technical products: medical devices, dental equipment, SaaS platforms, industrial solutions, and healthcare technology.
I’m based in Trinidad and work with companies worldwide.
Ready to Give Your Sales Team Better Tools?
Let’s start with a 15-minute conversation about what your sales team needs.